NEW YORK, June 12: Mirage Studios and 4Kids Entertainment are gearing up for the 25th anniversary of the animated kids’ property, Teenage Mutant Ninja Turtles (TMNT) in 2009 with the launch of a new teaser website this summer.
The TMNT25 website, located at
www.tmnt25.com, will go live at the kickoff of ComicCon San Diego in late July. Mirage Studios and 4Kids Entertainment have contracted design company Zype to develop the teaser website, which will give fans the opportunity to register for “Shell-ebration” news and updates, as well as enter into a sweepstakes for special 25th anniversary prizes. The teaser site will transition into a full interactive website as the TMNT 25th anniversary approaches.
Strategic communications agency Peppercom and its experiential marketing division, Peppercommotions, will manage the building of the site and its launch at ComicCon with activities and giveaways for TMNT fans.
Throughout 2008 and 2009, the TMNT25 team will look to expand the brand’s reach through additional and ongoing licensing partnerships and marketing activities. The “Shell-ebration” will include a communications program supporting nationwide tours, events and activities emblematic of the property.
Teenage Mutant Ninja Turtles premiered in May 1984 in a comic book published and distributed by Mirage Studios. A TV series followed shortly after, along with a record-setting licensing program and three theatrical films. In 2003, the Turtles were re-introduced in a new TV series, a CGI theatrical movie and a revamped merchandising program.
“Getting the TMNT25 website up is an essential first step as we build our plans for the TMNT 25th Anniversary Shell-ebration,” said Gary Richardson, the CEO of Mirage Studios. “We want our fans to be the first to know about the exciting anniversary initiatives, and get them engaged now to maximize the potential of our 2009 plans.”
“We hope to establish some great traction and buzz with the implementation of the new website,” added Rosalind Nowicki, the executive VP of licensing and merchandising at 4Kids Entertainment. “We are looking to build off this initiative and find additional ways to engage the TMNT audience and enhance their excitement leading up to the TMNT 25th anniversary Shell-ebration.”
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